There’s an old lament in advertising, that advertisers know that they waste 90% of their advertising budgets, they just don’t know which 90%.

The beauty of the internet is that everything can be tracked.  The downside of that is that if you’re still wasting even 10% of your advertising budget, it can no longer be blamed on uncertainty.

There are many different analytics programs on the market, so somebody must be buying them.  But for Virtually Ignorant users, there’s only one option we can recommend, Google Analytics.