Although professional advertising will cost you money, it will increase the amount of visitors to your site. If you're serious about investing in your website to maximize traffic, you'll want to consider professional advertising services. After all is said and done, you probably built your website in hopes there would be visitors.

We've created a tutorial on how to succeed with Google Adwords, the best of the pay per click advertising solutions.

Please see our guest article about advertising in the pay per click engines, since this is often the most economical way of advertising. Rather than paying for impressions, you only pay when someone clicks on your link and visits your site, and you write the description to draw only targeted traffic. If you are selling or marketing on the internet, only targeted traffic counts.

2Bucks an Ad has an interesting offer of advertising in e-zines, which we will tell you about soon, since we're going to go try their offer. They have a minimum order of $10, which can get you many ads if you choose the right groups with more than one e-zine. E-zine advertising is a good way to get targetted visitors. They were already interested enough to subscribe to the e-zine.

AdvertisingResults.Net
Do you know how well your advertising is performing? Use AdvertisingResults.Net to track your campaigns and double your returns! The difference between mediocre results of your ad campaign and excellent results lies in how well you track your ad performance.

Classify 98
This little program by Trellian has a database of over 1500 classified sites on the web, and automates your submission to them. There is no way you could do that by hand in under a week of work! You can use this to run your own submission service, as well. If you only have a few classifieds to run, they have an on-line version for your convenience. Go get the free trial version and check out all the great perks that come with this program:

Try it

Tip
Don't forget that advertising on the net is about pre-selling and getting your customer to decide to go ahead with the purchase. We recommend that you check out "Make Your Words Sell!", which shows you how to write pro-level sales copy. MYWS! is already being called by many "THE single must-have book" for becoming an effective e-persuader. In fact, you needn't buy this product from the famous internet marketing genius Ken Evoy sight unseen, you can sign up for SiteSell's free five-day email courses. Treat yourself to some top-notch marketing advice in your mail. Ken doesn't spam or sell your email address, that we know, since we ourselves have subscribed to several of these free courses. They're delivered by autoresponder - just send a blank email to request one or all of these free courses:

• Affiliate Masters
• Netwriting Masters
• InfoProduct Masters
• Pricing Masters